Coco Rocha, The Making of a Cover Shot (by Target)

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The behind the scenes is almost becoming as important as the scene,” Mr. Elbaz said. “It is like, when we are at the shows today, what we see the editors wearing is almost more important than what they are seeing on the runway. In art, the curators are becoming more important than the artists. Now it becomes about how you put your show together, and not about what you show.
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